Houston Airports launches new concessions loyalty rewards program

What if every dollar you spent on food, shopping and parking at Bush and Hobby airports turned into rewards? With FlyHouston Rewards, your trip starts paying you back. 

January 25, 2025

 

 

HOUSTON– Houston Airports is introducing FlyHouston Rewards, an innovative passenger loyalty program designed to elevate the travel experience for millions of flyers passing through George Bush Intercontinental Airport (IAH) and William P. Hobby Airport (HOU). Powered by GlidePathCX, the program allows passengers to earn points for shopping, dining and parking while offering valuable rewards that enhance their time at Houston’s airports. The loyalty rewards program begins Tuesday, January 28, 2025.

What is FlyHouston Rewards? 

FlyHouston Rewards is a free program that allows passengers to earn points—and cash back—on purchases made at participating retailers, restaurants and parking facilities throughout Bush and Hobby airports and at more than 100 other airports across the U.S. These points can be redeemed for a variety of rewards, including airline miles, popular retail gift cards and cash back. Whether grabbing a quick meal, shopping for souvenirs or reserving parking online at fly2houston.com, every purchase at a participating retailer earns rewards. 

“With millions of passengers traveling through our airports each year, FlyHouston Rewards is a game-changer,” said Duone Byars, marketing director for Houston Airports. “Passengers can turn everyday purchases—whether it’s a cup of coffee, a meal before boarding or parking—into meaningful rewards. It’s a small way we can show our appreciation for their loyalty.” 

How Does It Work? 

  1. Sign up for free at FlyHoustonRewards.com. 

  1. Link your card to start earning points every time you park, shop or dine. 

  1. Redeem rewards like cash back, gift cards and airline miles—just for doing what you already do. 

Why FlyHouston Rewards Matters 

Houston Airports welcomes more than 60 million passengers annually, many of whom are frequent travelers. FlyHouston Rewards ensures their experience is seamless and rewarding, offering travelers a unique opportunity to earn as they spend. The program also underscores the airport system’s commitment to enhancing customer satisfaction and delivering a world-class travel experience. 

“By integrating cutting-edge AI technology with traveler-focused solutions, we’re creating opportunities for passengers to enjoy their time at Houston’s airports even more,” said Marc E. Ellis, CEO of GlidePathCX, which powers the program. 

Local Favorites and Beyond 

From grabbing a fresh breakfast taco at El Tiempo inside IAH Terminal A or a cup of coffee at Peet’s Coffee in HOU to picking up last-minute essentials at Houston Supply Co. at IAH Terminal D or the KPRC Travel Store in the HOU Ticketing Lobby, travelers can earn points at a variety of participating concessions. Enjoy iconic Houston flavors or grab gifts—all while earning rewards that add up. Notable retailers and dining options ensure there’s something for every traveler, whether  looking for a quick bite, a gourmet meal or a shopping spree. 

Sign Up and Start Earning 

Sign up for free today at FlyHoustonRewards.com and start earning rewards. Why not let your trip through Houston’s airports pay you back? Houston Airports invites travelers to experience a new way to shop, dine and park—with rewards that make every trip through Bush and Hobby airports a little more special. 

About GlidePathCX

GlidePathCX is a leader in enhancing passenger engagement and satisfaction through innovative technology and loyalty solutions. By delivering tailored experiences for airports and travelers alike, GlidePathCX transforms ordinary journeys into extraordinary experiences.