New H-Town store brings local flair and 24/7 convenience to IAH Terminal E

Texas swag, cold drinks and 24/7 snacks—Terminal E’s newest store is a welcome gift for arriving travelers.

March 24, 2025

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HTown is now open in Terminal E Arrivals

Travelers arriving in Houston now have a new reason to linger a little longer in the terminal—especially if they’re craving a snack, forgot a charger or want to grab a last-minute souvenir.

Houston Airports concessions contractor Paradies Lagardère has opened H-Town, a new convenience store located on the Arrivals level of the recently unveiled Terminal E at George Bush Intercontinental Airport (IAH). The locally inspired retail space features Houston and Texas-themed souvenirs, cold beverages, travel accessories and grab-and-go snacks—serving as both a welcome mat and a one-stop shop for arriving passengers.

Situated just outside the secured area, H-Town is perfectly positioned for travelers exiting customs or baggage claim and heading toward the Terminal E Arrivals curb. The store’s merchandise ranges from Texas-shaped cutting boards and Astros caps to key chains, books, magazines, activity books and neck pillows—offering a mix of hometown pride and practical travel gear.

paradies staff pose into the new store — *Paradies Lagardère staff pose for a photo inside H-Town at IAH Terminal E.*

For passengers landing late at night or after a long-haul international flight, H-Town offers an extra perk: 24/7 refrigerated coolers outside the storefront. Even if the store itself is closed, travelers can still access cold drinks and snacks—an added convenience for those arriving after delays or outside typical shopping hours.

“This is exactly the kind of elevated experience we want our passengers to have,” said Libby Hurley, director of concessions for Houston Airports. “H-Town is another example of how we’re reimagining the journey—offering retail and dining options that reflect Houston’s character and meet travelers’ needs right when and where they need it most.”

The store is part of a broader effort to enhance the passenger experience throughout the new IAH International Terminal, where expanded amenities, upgraded wayfinding, fresh food and retail offerings are helping redefine the airport’s reputation as a world-class gateway.

As Houston continues to welcome record-breaking passenger volumes, airport officials say investments in thoughtfully curated retail—especially in high-traffic areas like Terminal E Arrivals—are key to making travel more convenient, comfortable and connected to the city itself.