Limited FIFA World Cup 26 merchandise arrives at Houston’s airports
From new retail to nonstop connections, Houston Airports builds momentum ahead of December 5 team announcements and the 2026 global tournament.
Oct 15, 2025
Official FIFA World Cup 26 merchandise has arrived at George Bush Intercontinental Airport (IAH) and William P. Hobby Airport (HOU), giving travelers an early glimpse of the global celebration already taking shape in Houston.
Shirts and hoodies featuring the tri-nation logo—CAN MEX USA—ar now on sale at Houston’s airports. This marks the first phase of a retail rollout designed to build excitement as Houston prepares to host seven World Cup matches in 2026.
The gear, produced in partnership with Adidas and FIFA, features bold designs and multilingual nods to the world’s most popular sport—football, soccer, fútbol. The limited-edition items serve as a preview of what’s to come, from expanded retail offerings to terminal-wide activations.
RELATED | Houston Airports launches marketing campaign for soccer fans
The new merchandise follows the August launch of a bold marketing campaign by Houston Airports designed for soccer fans traveling through the gateway to the planet’s biggest sporting event. Window clings and posters inside IAH Terminals A and D feature vibrant, soccer-inspired artwork with the message: “Wherever fútbol happens, it’s nonstop from Houston.” Each display includes a QR code linking travelers to Fly2Houston.com, where an interactive map highlights nonstop flight options from Houston to every tournament host city.
Houston is among the few tournament host cities with nonstop flights to all others—most within a three-hour journey—positioning Houston as the hub for 2026 tournament travel.
Houston Airports is preparing for tens of thousands of visitors by completing major infrastructure upgrades ahead of the tournament. These include the new Terminal D-West Pier, a modernized Terminal E ticketing lobby, expanded TSA checkpoints and expedited international processing by U.S. Customs and Border Protection.
Houston Airports is coordinating with METRO Houston and private transportation partners will ensure smooth travel for visitors moving between airports, hotels and stadiums.
The city will learn which national teams it will host when FIFA announces match assignments on December 5. Until then, the official merchandise serves as both a souvenir and a signal—Houston is ready to welcome the world, and the journey begins the moment fans land at the airport.
