As George Bush Intercontinental Airport (IAH) celebrates its 40th anniversary, the airport also welcomes its newest concession.

The Nuance Group North America, along with IAH, welcomes you to the world’s first Jack Daniel’s airport store in Terminal D near gate 6.

Not only do passengers get a taste of Houston at IAH, they’ll now be able to get a serious taste of Lynchburg, Tennessee beginning this month.

“The Nuance Group has been a great retail partner since 2005 and we have seen consistent growth with them,” says Randy Goodman, commercial development manager for the Houston Airport System. “As IAH celebrates its 40th anniversary, we are tremendously pleased to be a part of this latest innovation and bring a unique offering to our airport.”

Decked-out in the brand’s signature black and white colors, the new duty free/travel retail store will specialize in all things Jack, including shirts, hats and other items carrying the logos and designs of the world’s top selling whiskey.

According to Richard Rendek, CEO for The Nuance Group North America, creating the Bush Intercontinental’s Jack Daniel’s store was an exciting opportunity.

“Jack Daniel’s is a worldwide iconic whiskey with passionate followers,” says Rendek. “Being the world’s first travel retail operation to open a dedicated store for the brand in one of the globe’s busiest airports was an easy decision to make.”

The travel retail director for Jack Daniel’s parent company Brown-Forman, Jim Perry, said the decision to open the store was a good one.

“The Nuance Group is a top-flight airport retailer and everything they do is of high quality,” says Perry. “They have done a spectacular job here catching the feel and spirit of Jack Daniel’s and that will be apparent to the passengers traveling through IAH.”

The Nuance Group is a global market leader in the travel retail industry with over 6,000 employees working in 430 stores across 65 airports in 21 countries.